Follow these guidelines to move your customers’ satisfaction from good to excellent:
Introduction
- Greet your customer:
- “Hi Mrs. Smith, my name is Bob with ABC Roadside. What is the problem that I can help you with?”
- “Good morning Mr. Clark, I’m John from XYZ Towing and here to help.”
- Show empathy
- This might be the 8th tow you’ve done today, but this might be the customer’s first tow in a decade. Remember that they are probably scared and need your assistance.
- Explain the process:
- “I am going to hook up my winch to your car and load it onto the bed. This will take a few minutes, but I’ll get you and your car to a safe place as quickly as possible.”
- “Please be patient while I jack up your car and change the tire. It may take several minutes, but I will get you on your way as quickly and safely as I can.”
Closing the service
- Thank the customer for their business.
- Remember that they aren’t just another PO.
- Are my drivers Wreckmaster certified or at least completely trained on how to properly hook up the latest and newest model cars?
- Do all of my drivers complete a Pre-trip and Post-trip inspection of their truck and equipment?
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