As we first
announced to you at the end of last year, Cross Country will be rolling out a
new name to our Service Provider community on March 1, 2012.
Why are we changing our name?
Cross Country
Automotive Services has been going through a rebranding effort over the past
few months to better unite ourselves and ATX Group (a telematics organization
which we acquired in 2008) under one brand. This new name will
reflect the face that, after nearly 40 years as a roadside assistance leader,
we’re bigger and better than ever.
How will this impact our Service
Provider Partners?
The
impact of the new brand on your day to day operations and communications with
us will be minimal. Rates, territories, contracts, billing processes,
performance management, service best practices, etc. will all be unaffected.
What you will see over the course of
this year is an exciting new look on some of our applications, as well as
enhancements and improvements to some of our existing web portals that you use
with us every day.
We continue
to strive to be the best motor club to work with and we are confident as
we enter this next chapter of our organizational story, our services,
innovation and leadership will only continue to flourish and get stronger. In
fact, 2012 promises to be our best year ever – some of our most innovate
offerings are being developed right now. We are proud to offer our Service
Providers the most volume in the industry, the largest variety of dispatch
options, a one of a kind discount Perks program to access business essentials,
and the most comprehensive resources and training outlets available.
Please stay tuned for more updates as we near our official
rebranding announcement on March 1st.
Thank you for working with us.
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