Wednesday, February 1, 2012

Reminder: Cross Country New Name Coming March 1


As we first announced to you at the end of last year, Cross Country will be rolling out a new name to our Service Provider community on March 1, 2012.

Why are we changing our name?
Cross Country Automotive Services has been going through a rebranding effort over the past few months to better unite ourselves and ATX Group (a telematics organization which we acquired in 2008) under one brand. This new name will reflect the face that, after nearly 40 years as a roadside assistance leader, we’re bigger and better than ever.

How will this impact our Service Provider Partners?
The impact of the new brand on your day to day operations and communications with us will be minimal. Rates, territories, contracts, billing processes, performance management, service best practices, etc. will all be unaffected. What you will see over the course of this year is an exciting new look on some of our applications, as well as enhancements and improvements to some of our existing web portals that you use with us every day.

We continue to strive to be the best motor club to work with and we are confident as we enter this next chapter of our organizational story, our services, innovation and leadership will only continue to flourish and get stronger. In fact, 2012 promises to be our best year ever – some of our most innovate offerings are being developed right now. We are proud to offer our Service Providers the most volume in the industry, the largest variety of dispatch options, a one of a kind discount Perks program to access business essentials, and the most comprehensive resources and training outlets available.

Please stay tuned for more updates as we near our official rebranding announcement on March 1st.

Thank you for working with us.  

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